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Metaphor

from “Queen Victoria’s Personal Spook, Psychic Legbreakers, Snakes and Catfood: An Interview with William Gibson and Tom Maddox”

TM: […] there’s a guy at Berkeley named Lakoff, George Lakoff. He’s a cognitive psychologist, and he’s testing a whole set of theories based on the notion that all knowledge is a “body” of knowledge, and that every single intellectual structure in the world is ultimately a piece of embodied spatial knowledge translated by metaphor into something else.

http://en.wikipedia.org/wiki/George_Lakoff

The essential thrust of Lakoff’s work has been the argument that metaphors are primarily a conceptual construction, and indeed are central to the development of thought. He says, “Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.”

For Lakoff, the development of thought has been the process of developing better metaphors. The application of one domain of knowledge to another domain of knowledge offers new perceptions and understandings.

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