Home > memes, metaphor > memes as metaphor engines

memes as metaphor engines

From Mike Godwin’s Meme, Counter-meme

When a meme catches on, it may crystallize whole schools of thought. Take the “black hole” meme, for instance. As physicist Brandon Carter has commented in Stephen Hawkings’s A Brief History of Time: A Reader’s Companion: “Things changed dramatically when John Wheeler invented the term [black hole]…Everybody adopted it, and from then on, people around the world, in Moscow, in America, in England, and elsewhere, could know they were speaking about the same thing.” Once the “black hole” meme became commonplace, it became a handy source of metaphors for everything from illiteracy to the deficit.

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Categories: memes, metaphor
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