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from William S Burroughs’ “The Electronic Revolution” part 2:

Illusion is a revolutionary weapon
The control of the mass media depends on laying down lines of association. When the lines are cut the associational connections are broken.
And now the question as to whether scrambling techniques could be used to spread helpful and pleasant messages. Perhaps. On the other hand, the scrambled words and tape act like a virus in that they force something on the subject against his will. More to the point would be to discover how the old scanning patterns could be altered so that subject liberates his own spontaneous scanning pattern.
The aim of this project is to build up a language in which certain falsifications inherent in all existing western languages will be made incapable of formulation.

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